MattHaupt

This is going to be quick because I have a few presentations to prepare, a book to read, and a few more blog posts to write for class, but I just HAD to mention this while I was still thinking about it.

A few months ago I was a Michigan State visiting some friends and ran into an organization at one of my favorite bars in the East Lansing area, Lou and Harry’s (or Lou Ha’s for you State people).

Anyways, this organization, LiveToGive, was giving out some free sub sandwiches to people who donated to a family in the local area who was going through some tough times.

Now, usually I donate to causes like this all the time, but this one caught my eye a little more than usual. First off, they were going table to table, talking about their organization, what they wanted to do and answered any questions.

They even offered the subs for free even if you didn’t donate.

They passed out business cards with links to their website that had more information on the family they were trying to help.

What I loved about this organization is that they actually have a unique concept to what they want to do and how they want to help. They want people to be able to see what their donations are doing, and how they are helping. They want people who may not have the time, but do give financially, a way to see the looks and gratitude of the people they are trying to help.

Here is the concept from Ryan Doyle and Kevin Smith themselves:

[youtube=http://www.youtube.com/watch?v=Yjro-OMVINs]

Why I bring this up?

Well besides having such a cool concept, they obviously have a great communication plans.

Here is their Twitter profile

Here is them on Facebook

Here is them on Flickr

Here is them on LinkedIn

The list goes on. They obviously know that social media is the way to get noticed, without the heavy costs.

And social media works for them because of the basic principle of their whole organization….having a “personal” experience

I feel like a lot of people and organizations could learn a lot from them. (Great job to the other members as well, Matt Doyle, Ashley Petroskey, Kelly Doyle)

SO! Check out the website, donate if you can and if not, help spread the word!

For you Metro Detroit Twitter users (and others) there is a Tweetup coming up on June 24th. Information Here!