Outlier: A New Malcolm Gladwell Books
For those of you who don’t know, when I read, I usually reach for non-fiction books. I’m not really sure what it is, but I have always found real life situations to be a little more interesting. (although I have read every single Harry Potter book…more than once; don’t judge me) For those of you who seem to find non-fiction books that focus on the mysteries of everday life, I would have to say Malcolm Gladwell is an author for you. He has two best-selling books in “The Tipping Point” and “Blink” and just recently had his brand new book “Outliers” released today. Here are some brief descriptions of the books. If you are interested in advertising, psychology, sociology, philosophy or behavior, these books are right up your alley. The Tipping Point The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best-seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Blink In Blink, Malcolm Gladwell revolutionizes the way we understand the world within. Blink is a book about how we think about thinking, about choices that seem to be made in an instant – in the blink of an eye – that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while other are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work – in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that impossible to explain to others? Outliers If you would like some information on the Outliers, check out Malcolm Gladwell’s website and blog. I’m sure this one will be another best-seller. What do you think of Malcolm Gladwell’s work? Have you read “Blink’ and “The Tipping Point” yet? What’s the most interesting thing you have learned?
Tags: Malcolm Gladwell, Outliers